Ivy has built a platform that is changing how young Africans think about money, wealth creation and personal growth. What started as a personal journey to understand investments has grown into a movement that has helped thousands of people rethink their relationship with money.
Her interest in financial literacy began about seven years ago when she started questioning the recurring conversations around being broke despite having jobs and incomes. The turning point came during the Covid-19 pandemic when her salary was cut by half while she remained responsible for supporting her family. It forced her to confront a reality many people face — earning money is only one part of building financial security.
“I started learning about investing, wealth preservation and growing money beyond traditional savings. As I shared my journey publicly, I discovered that many people were looking for practical, relatable financial guidance. Unlike many who only showcase success, I chose to “build in public”, allowing people to see the process behind the wins.”
This journey led her to create an online financial education academy—The Movers Society, bringing together experts in finance, law and business to help others navigate wealth creation. Through the academy, more than 2,000 people have been trained, with participants saving, investing, insuring and protecting several million dollars.
"I create content designed to challenge people’s thinking and encourage deeper conversations around money, careers and life choices."
In 2024, Ivy appeared in the final lists of 100 Most Impactful Voices and 50 Most Influential Women in Kenya. She is also a 2024, LinkedIn Influencer of the Year.
A journalist by training, she does not present herself as an experienced finance expert. Instead, she describes herself as a “think-fluencer”—a term she trademarked in 2023 and says goes beyond a social (media) influencer. “I create content designed to challenge people’s thinking and encourage deeper conversations around money, careers and life choices.”
Her latest venture, Belong, is a fintech platform built around the belief that Africa’s wealth future must be designed for Africans.
For Ivy, financial literacy is not only about growing wealth; it is about gaining a voice. She believes that women, especially young women, should start investing early because time is one of their greatest assets.
Her biggest money lesson? “I’d say, personal finance is more personal than it is finance– a lesson I learnt this year from one of my favorite personal finance authors, Morgan Housel.”
–Ndugu Abisai