There are many adjectives to describe Grace but perhaps only one is apt: Courageous. Brave, if you like. The adrenaline junkie who is into bungee jumping, skydiving, and ziplining leads the co-creation, organisation, and delivery of confederation-wide digital strategies across 21 different nations at Oxfam International.
“We drive digital transformation and engage audiences for systemic change that also supports Oxfam’s campaigns and humanitarian responses,” she says.
Grace was also behind the famous Eliud159 campaign that leveraged Twitter inventory, making it to the top of the Global Twitter trend with the campaign morphing into a Twitter case study.
Grace studied Project Planning and Management for her Master’s degree, where she wrote a thesis on the ‘Influence of Digital Media’ across companies in Kenya.
“When I graduated, I became a web developer, doing hard coding from scratch. I always asked myself, ‘How do we drive traffic to this site’? That is what launched my digital marketing career.”
It was at WPP Scangroup working as a digital manager that Safaricom came calling. For four years, she led Safaricom’s Digital Media Team before Oxfam came calling.
“I am a Christian and I believe in God guiding my steps. God is my biggest success factor.”
Eddy Ashioya