Elizabeth Mwangi, 30

Founder and Director


Elizabeth is the founder and director of Gwiji, a tech start-up that is set to be a disruptor in the cleaning business. Dubbed as the “Uber for Mama Fua” she connects low-income women to clients in need of cleaning services.

Gwiji operates two mobile applications for clients and the cleaners’ app which shows the gig job’s description, category, time the service is needed, location of the client, and the pay.

“The assumption people have is that the ‘mamafua’ just does laundry. We have more categories including cleaning utensils, mopping, and washing bedding,” the 30–year–old says.

“We wanted something fair; not expensive and not little so that they can get value for the service and get extra money for transport and commission.”

"Dubbed as the "Uber for Mama Fua" Elizabeth connects low-income women to clients in need of cleaning services."

The app was launched last year after starting the innovation in 2020.

The trained architect conceived the idea after volunteering with two associations that were empowering women in slums while undertaking her Bachelor of Architecture degree at the University of Nairobi.

She worked with a university students-spearheaded group, Slum Architect Association which offers services for free, and AMURT health care centre.

The app targets women between the ages of 18 to 40, who mostly tend to be the breadwinners of their families, and do not have formal education.

Elizabeth Kivuva